Category Archives: News

How to Leverage Google Merchant Center Reviews to Boost Your Online Business

Com aprofitar ressenyes de clients a Google

In the world of e-commerce, where competition is fierce, standing out is not just an advantage, it’s a necessity. Businesses are constantly looking for new ways to attract customers and build trust, and one of the most effective tools to achieve this is the use of Google Customer Reviews. This program offers a unique opportunity to collect customer opinions and showcase your brand’s reputation on Google, the world’s most widely used search engine.

Which Digital Marketing Services to Hire?

serveis marketing digital

Digital marketing is an essential part of your business strategy. We are in an era in which online channels have a lot of authority and are essential to grow and stand out from the competition. That is why, in this article, we want you to know the main strategies that you should take into account in your business based on your objectives, budget and specific needs.

The AI Revolution in the Ecommerce Shopping Experience

IA generativa en ecommerce Barcelona Pukkas

Generative AI is redefining the Ecommerce landscape, introducing an era of personalization that promises to transform every aspect of the online shopping experience. This technology not only facilitates richer and more personalized interactions but also sets a new standard for how consumers interact with brands online. Generative Experiences as the Norm Recently, tech giants like […]

Digital Transformation for SMEs with the Kit Consulting

Kit Consulting

In today’s digital era, digital transformation has become an imperative necessity for small and medium-sized enterprises (SMEs). At Pukkas, a leading web development and design agency and marketing firm, we are already Digital Advisors of the Kit Consulting to help SMEs navigate this process successfully. This article will guide you through how Pukkas, thanks to […]

CPC in 2024: How to Optimize Costs and Maximize Conversions in Online Advertising

In this article, we will explore the factors that influence the cost of advertising, highlighting the increase in CPC and providing practical strategies to reduce these costs without compromising the effectiveness of the campaign.

Digital Marketing Trends for 2024

In the dynamic digital marketing landscape of 2024, digital marketing strategies are constantly evolving to adapt to changing consumer demands and emerging technologies.

Therefore, in this article we will introduce you to the main trends that are coming for this coming year 2024.

Global passport: real-time translation

Imagine a business world where everyone speaks different languages, yet everyone understands each other perfectly. Welcome to the real-time translation revolution, your passport to a new level of effective global communication. In an increasingly interconnected world, effective communication is essential for business success. However, language barriers often hinder smooth and meaningful conversations.

Amazon Prime Day is Coming: Take the Opportunity to Boost Your Sales

Amazon’s Prime Day, a day of exclusive offers for its Prime members, has achieved in its previous editions to record higher sales than such important dates as Black Friday or Cyber Monday. If you are a seller on this platform, you cannot miss the opportunity that this event represents.
The U.S. giant already warned in its latest press release about the changes in how it has changed the configuration of its catalogs. Below is a list of functions that are no longer available.

The new Advantage+ ads: the end of free stores on Instagram and Facebook?

It seems that the end of Meta, Instagram and Facebook stores is here. As of the last quarter of 2023, this service is no longer active in the European Economic Area, the United Kingdom or Switzerland. The in-store experience has changed and will focus more on driving product discovery through the new Advantage+ campaigns.

The U.S. giant already warned in its latest press release about the changes in how it has changed the configuration of its catalogs. Below is a list of functions that are no longer available.