Category Archives: web

Artificial Intelligence is advancing rapidly, and its impact on the digital marketing sector is enormous: content creation with AI tools, audience hyper-segmentation thanks to advanced algorithms, trend prediction through predictive AI platforms… But AI is also presenting some challenges, including the one we address in this article: SEO positioning in the era of generative AI. […]

When it comes to digital marketing, it’s best to leave intuition and assumptions aside and be guided by real data. Although it’s not an exact science, making decisions based on key metrics greatly increases the chances of success for an online business. There are many KPIs (key performance indicators) in digital marketing, metrics that measure […]

Based on our experience helping many brands improve their UX design, in this article, we have compiled the most common mistakes we often see in this area. Our goal is to give you the keys to improve each of them and achieve a website design that increases your page’s stay rates and generates more conversions.

Marine Business is a prime example of how a business with a strong offline presence can successfully digitize and enhance its sales not only nationally, but also internationally in a sustained manner. That’s why we want to share with you this success case of one of our clients.