Luna&Wanda, the stars of this story, were facing the same challenge as many online businesses: they were managing all their orders manually. At the beginning of a digital venture, this may be manageable, but it’s not a scalable method and comes with an expiration date. The turning point for Luna&Wanda came in 2024 when they reached 100,000 orders; spreadsheets were no longer a viable solution, and they were experiencing too many errors and operational delays that needed to be addressed through a digital transformation of their ecommerce. And that’s where Pukkas comes in.
In this article, we’ll explain how we helped Luna&Wanda automate the order management process for their Shopify ecommerce and make their business more efficient. If you also spend too much time managing your store with Excel and struggle to keep track of things, this cake shop’s story might sound very familiar.
Luna&Wanda: When Success Brings Operational Chaos
The early days of Luna&Wanda and their order management had something in common: both started off entirely manually. However, while their delicious cheesecakes are still 100% handmade, luckily their ecommerce platform is no longer.
Luna&Wanda is not just any bakery – they specialize in all kinds of cheesecakes and have been officially awarded the title of the third-best cheesecake in Madrid. But their success didn’t stop there: in 2024 they reached 100,000 annual orders. With this kind of volume, they could no longer rely solely on manual processes to handle their orders.
While they managed (and still manage) their online store through Shopify, all the internal order handling and planning was done manually using spreadsheets fed by Zapier integrations. At first, it worked. But as orders kept growing, the system became increasingly unsustainable, with more errors and bottlenecks.
Pukkas’ Digital Transformation for Luna&Wanda
The brand shared this entire story with us when they reached out for help with automating their ecommerce. After several meetings with their team, we understood they needed a custom-built tech solution to efficiently manage the high volume of orders they handle every day across Madrid.
Ecommerce Automation with Shopify
Tras varias sesiones de análisis con su equipo, diseñamos e implementamos una plataforma web personalizada, alojada en la nube, que centraliza y automatiza todo el proceso de gestión de pedidos. Esta solución la integramos directamente con Shopify vía API, sincronizando pedidos cada cinco minutos para mantener la información siempre actualizada. Shopify ofrece una interfaz intuitiva, por lo que el equipo puede filtrar y controlar pedidos por fecha, producto y tipo de entrega, lo que les permite tener una visión clara y ordenada de todo lo que ocurre en tiempo real.
After multiple analysis sessions with their team, we designed and implemented a custom cloud-based web platform that centralizes and automates the entire order management process. We integrated this system directly with Shopify via API, syncing orders every five minutes to keep data constantly updated. Shopify’s intuitive interface allows the team to filter and manage orders by date, product, and delivery type, giving them a clear and organized view of everything happening in real time.
Digital Transformation in Order Management
Another key improvement was the development of a production dashboard for the kitchen, which displays daily preparation tasks, optimizing time and reducing errors. The system also automatically generates the necessary files for logistics with Paack and shipping label creation via Sendcloud—eliminating previously time-consuming manual processes.
Technology Used for Automation and Order Management at Luna&Wanda
On the technical side, the platform was built using modern, scalable technologies: Node.js for the backend, React for the frontend, and a structured database to ensure data performance and integrity.
The entire system is hosted on cloud servers, with maintenance included, ensuring high availability, security, and scalability for future functionalities. Thanks to these solutions, Luna&Wanda has left behind manual Excel management and made a true leap toward digital transformation.
Results of Luna&Wanda’s Digital Transformation
The implementation of a tailored platform, along with automated order management integrated into their Shopify ecommerce, has marked a turning point for Luna&Wanda. Thanks to the digital transformation led by Pukkas, the brand has:
- Streamlined and automated key processes in their daily operations
Reduced repetitive and manual tasks - Minimized human error in order planning and management
- Improved accuracy at every step
- Enhanced internal coordination between the ecommerce platform, kitchen, and logistics teams
- Optimized time and resources
- Supported sustainable and professional growth during a time of constant expansion with long-term vision
Ready to Take Your Ecommerce to the Next Level?
At Pukkas, we help you automate your online store and scale your business with tailor-made digital solutions. Get in touch and transform your operations just like Luna&Wanda did.
