Successfully going digital and boosting sales not only at a national level but also internationally in a sustainable way. That’s why we want to share this success story from one of our clients with you.
We know that many brands are aware of the need to strengthen their online presence, but not all take the leap—whether due to fear of change or a lack of a specialized team to make it happen. At Pukkas, we believe it’s never too late. And what we achieved with Marine Business, we can do for your business too.
Who is Marine Business?
Marine Business is a company dedicated to the manufacturing, design, and sale of all kinds of nautical accessories to enhance onboard comfort. They offer everything from furniture and tableware to textiles and dinnerware, all designed for use at sea.
It is a business with over 35 years of experience, founded in Barcelona in 1985. It was a well-established brand in the offline market and even managed to expand internationally between 1994 and 1996, they successfully expanded internationally into markets such as Italy, France, Portugal, the United Kingdom, Germany, and Greece. In short, when they reached out to us, they were already a benchmark brand in the nautical sector.
The Challenges of Marine Business in the New Digital World
Although Marine Business had achieved great success in physical sales, they realized that it was not enough. The world was becoming increasingly digital, and the online market was beginning to challenge them. They faced strong competition in this space, especially from their own distributors, who were already modernizing and reaching customers through digital channels.
The pandemic was undoubtedly a turning point for the brand. The global health crisis accelerated the growth of digital sales, as mobility restrictions made online selling essential for survival. Those who didn’t adapt risked disappearing. That was when they reached out to us, marking the beginning of a partnership that continues to this day.
This is how our success story began: the digitalization of Marine Business.
After analyzing their situation and hearing about their needs, we at Pukkas outlined three key actions aimed at creating a strong digital presence so that Marine Business could become a successful e-commerce. In short, we wanted to replicate the success they had in the physical world in the digital space.
1st. Technological Actions
The first and most important step was to build an eCommerce platform from scratch on their existing website. To achieve this, we used WooCommerce, an open-source e-commerce plugin designed to integrate with WordPress, which was the CMS they were using. During the creation of the e-commerce site, we also installed other plugins and adapted the design to match the brand’s identity, ensuring it respected the style that had been cultivated over time. This way, anyone familiar with the brand from its physical stores could instantly recognize it on their online store.
We also implemented technical improvements in WPO (WordPress Optimization) to ensure the site’s performance was optimal. This not only ensured that search engines indexed the site properly but also guaranteed a smooth customer experience in the Marine Business environment.
Lastly, as part of the technological actions, we adapted the website to different markets to globalize the e-commerce. Now, the brand has its site available in Spanish, French, English, and Italian.
2nd. Digital Marketing Actions
Once the website was ready, we moved on to phase two, which involved launching the company’s digital marketing strategy. Our primary approach was to focus on On-page SEO positioning through the creation of organic content. We achieved this by publishing articles for their blog section and optimizing their product pages. In fact, to this day, the majority of their online sales come from organic content, allowing us to generate consistent sales without solely relying on investment in Ads.
However, at Pukkas, we designed a comprehensive 360º strategic plan for them, implementing all types of marketing actions. In addition to SEO and ads, we also worked on their profile in Google Merchant Center, their presence on social media, email marketing campaigns, and programmatic advertising.
3rd. Branding Actions
In addition to creating the entire design for their website while maintaining their brand style and ensuring usability and navigation, our creative team also handled the design of newsletters for the email marketing strategy, as well as banners and pop-ups for both the website and programmatic advertising. We even designed their physical catalogs, which were intended for both third-party stores and distributors, as well as the end customer.
The strategy with Marine Business that turned their physical store into a leading eCommerce.
With this 360º marketing strategy, branding, and reinforcement of their technological environment, we have successfully positioned Marine Business as an online leader in the sector of tableware and accessories for boats. Since we began collaborating, their sales have increased by 465% annually, and we’ve managed to maintain consistent growth from the start, achieving a ROAS of over 1200% in Google Ads campaigns.
We firmly believe that the improvement in conversion rate has been achieved mainly due to our user experience-focused approach on the eCommerce and technology.
But our journey isn’t over. At Pukkas, we continue to work with Marine Business to further strengthen their presence in Spain and in over 150 countries where they are active.
You could be our next success story
At Pukkas, we love showing our clients that it’s possible to replicate their physical success in the digital world. To do this, we design the right strategy, tailored to each specific case after studying each brand. If you also want to start selling online or increase your eCommerce sales, we can prepare a strategic proposal for you with no obligation, just like we did with Marine Business and all the other projects we’ve worked on.
We’re excited to keep building our success stories. Contact us, and we’ll begin working to completely transform your brand’s online presence.
