TikTok is not just a platform for fun viral videos and catchy dances. It has become a powerful sales channel for eCommerce businesses looking to connect with a massive and young audience. With more than a billion active users per month, TikTok offers endless opportunities to increase your brand’s visibility and, of course, sales.
So, how do you sell on TikTok if you are an eCommerce?
Know the Platform: Why Is TikTok Key for eCommerce?
To start selling on TikTok, you first need to understand why this platform is so effective for businesses. Unlike other social networks, TikTok is based on short-form visual content, making it very easy for users to quickly consume multiple videos and discover new brands. TikTok has a highly efficient algorithm that presents relevant content to users based on their interests and behaviors, which means your content can reach thousands or even millions of people without needing a large following initially.
Benefits of Selling on TikTok:
- Massive Reach: TikTok’s global audience is growing exponentially.
- High Engagement: TikTok users are known for their high level of engagement with content.
- Unlimited Creativity: TikTok allows brands to show their fun, authentic, and human side, which can build trust and stronger connections with customers.
Content Strategies: How to Leverage TikTok Shopping Strategy?
Firstly, you need to set up a business account. If you have a normal account, go to “Settings and Privacy” and in the “Account” bar select the option “Switch to business account.”
Having a business account has many advantages, such as seeing the performance of your posts and a more comprehensive profile setup so users can find you more easily.
Secondly, if you are an eCommerce, utilize the specific tools of TikTok Shopping. These tools allow brands to integrate their online store directly into their TikTok profile, making it easy for users to purchase products without leaving the app.
TikTok Shopping Ads
You can create ads directly on TikTok that lead users to your online store. This includes In-Feed ads, which appear as users browse, Hashtag Challenge ads, and Branded Effects ads.
Integration with Shopify and Other Platforms
As mentioned on the Shopify blog, integrating your Shopify store with TikTok is one of the simplest ways to start selling. The TikTok app for Shopify allows you to synchronize your product catalog, track sales conversions, and manage advertising campaigns from one place. This integration makes it easy for TikTok users to see, explore, and purchase your products without additional complications.
Link in Bio and Product Catalog
Don’t forget to make the most of the link in the bio of your TikTok profile. Use a link that takes users to a well-designed landing page or to your product catalog. Additionally, you can enable the product catalog so users can browse and buy directly from the platform.
Advertising on TikTok: How to Use TikTok Ads Effectively?
Advertising on TikTok can be a powerful tool for your sales strategy. Here we explain the most effective types of ads and some tips to get the most out of them:
- In-Feed Ads
These are videos that appear in the “For You” feed of users and integrate organically with the content. They can be very effective if created creatively and authentically. Remember that the content must capture attention within the first 3 seconds to prevent users from scrolling to the next video.
- Brand Takeovers
This type of ad appears as soon as users open the app. Although they are more expensive, they can generate massive impact as they are the first thing users see.
- Branded Hashtag Challenges
Sponsored hashtag challenges are an excellent way to engage with the audience. You can create a fun challenge that encourages users to participate using your product.
- Spark Ads
Spark Ads are a newer option and allow brands to promote organic content from their own profile or from creators who mention their product. This option combines user-generated content with paid promotion to create authentic and effective campaigns.
TikTok represents an incredible opportunity for eCommerce, especially those willing to be creative and experiment with new types of content. Take advantage of this platform to connect with a global audience, generate engagement, and convert followers into customers. Remember, success on TikTok is based on being authentic, creative, and consistent.
So what are you waiting for, it’s time to start selling on TikTok and take your eCommerce to the next level! Contact us and we’ll start working on your TikTok strategy.
