Pica Lletres.

Mobile APP of the TV and radio linguistic contest, which consists of spelling words in Catalan and solving ingenious linguistic games.

The Pica Lletres application collects all the tests and language games that appear in the television contest so that schools can participate in the eliminatory phases of the contest.

Link to: Google Play Store

See web

TECHNOLOGY

CREATIVE

MARKETING
Development of the APP in native code (Swift / Kotlin) for distribution through Apple Store and Google Play.
CMS for content management of the application and tracking of the competition. 		Design and usability of the app with the image of the contest, using numerous animations and sound effects to create an entertaining and interactive application.
Design adaptable to different smartphone formats. 		360º strategic service. Design and implementation of all types of digital marketing actions: Google Ads, SEO, Google Merchant Center, Social Media, email marketing, Social Ads, programmatic advertising and SEO Content.

TECHNOLOGY
Creation and management of different sales platforms such as Magento or WooCommerce. Implementation of plugins and web maintenance.

CREATIVE
Web design, usability and navigability. Creation of newsletters, banners, pop ups and physical catalogs.

MARKETING
360º strategic service. Design and implementation of all types of digital marketing actions: Google Ads, SEO, Google Merchant Center, Social Media, email marketing, Social Ads, programmatic advertising and SEO Content.

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Funcionalidades

SECURITY

The application has special security features to prevent fraudulent practices that may alter the competition.
In addition, the fact that it is aimed at minors obliges the application to incorporate a series of special elements at the request of the stores.

CMS

The tests and competition information is stored in an external database that feeds the app.
Those responsible for the project have a Content Manager with which they can modify the tests and monitor the evolution of the competition.