SEO On Page
Review Titles and descriptions +Review of the completeness of all titles and descriptions. Delivery of an Excel file with the vuits and duplicate fields.
Favicon +Checkthat it is displayed correctly on different devices.
XML Sitemap +Checking the file: URL’s, lastmod, hreflang attributes, Auditing with SemRush. Sending PDF of the result. Verify on Google Search Bing Webmaster Tool
Robots.txt + Submission verification.
301 + redirectCreation of a file that includes the entire list of the old URLs to the new ones that we have to make the 301 redirects. The file will be implemented by Technology.
Google Analytics
Registration/advance access +Email access marketing-digital@pukkas.com Activation of 14 months of data collection. Define internal traffic Verification of data collection Extraction and sending of scripts to technology.
Integration +Integrations with:
– Google Search Consuelo
– Google Signals
– Tag Manager
Optional:
– Display & Video360
– Google Ads
– Big Query
Objectives, funnels and traceability + Creation of specific objectives for both GA4 and GTM.
Submission to search engines
Google Webmaster Tools + Verify the domain through the verification method we choose.
Search Consuelo +Creationof account with the customer’s email + access to marketing-digital@pukkas.com
Tag Manager +Creationof an account with the customer’s email + access to marketing-digital@pukkas.com
Google my Business +Basic registration of the business card. The customer will have to provide us with the information. Address, opening hours, contact phone, services + 1 photo
BING +Creationof account with customer’s email + access to marketing-digital@pukkas.com
Google Merchant +Account registration and connection to the ecommerce. Check of the different feeds.
Meta Business Partners +Account registration and connection to the ecommerce. Check of the different *feeds.
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Tools and Plugins
SE Ranking
IndexNow
YOAST
Audit and follow-up
Basic audit report +Connectionwith SE Ranking and preparation of report Audit WEB
SEO Audit Report +Connectionwith SE Ranking and report preparation SEO Audit: including web audit + keywords.
Looker Studio + ReportConnection with Looker Studio. Creating a report of maximum 5 plains. Collect acquisition, attribution and basic demographic data. For things more specific, assess.
Keyword Research +Reportwith interesting keywords to include as content.
Review 404 +Auditwith SE Ranking and Google Search Consuelo. Report extraction.
Speed +Auditwith SE Ranking and PageSpeedInsights. Extraction of a list with the different changes to be applied.
Best Practices/Review
SEO friendly URLs +URLS analysis and extraction. Creating a report with the corrections to be applied.
Texts with keywords +Keyword density check for all keywords the content. Specific checks for the occurrence of KW within the first 150 Key words amn etqiueta strong.
Internal links +Check anchor text. Number of internal links.
Breadcrumbs +Check anchors and hierarchy. Check that there are no links on the same page.
Headings (H1, H2, …) +Audit with SEO Meta. Verify that the correct hierarchy.
High images +Audit with SE Ranking. List extraction for deliver.
Review WPO + Auditwith SE Ranking and PageSpeedInsights. Extraction of list with the different changes to be applied by Technology.
Index, noindex, follow, nofollow + Audit with SE Ranking and Google Search Consuelo.
Ecommerce feed + Creation of a file with all the necessary fields to be entertained by the client. Connection between feed and Google Merchant Center.
Review product card +Review of thearchitecture of the card. Review of internal linking between categories. Review of keyword density.