Digital marketing is an essential part of your business strategy. We are in an era in which online channels have a lot of authority and are essential to grow and stand out from the competition. That is why, in this article, we want you to know the main strategies that you should take into account in your business based on your objectives, budget and specific needs.
Reputation crisis or improving your image
When your business has a presence in different online channels, you are inevitably more exposed to bad reviews and haters. It is very easy for unpleasant situations to occur that damage your digital reputation. In this case, you should consider taking steps to improve your image.
What strategies could help you?
- Social media management: Hiring a social media management team can help you manage the crisis proactively. Some of the appropriate actions for this scenario would be to respond quickly to customer concerns, control the narrative and communicate solutions.
- Content Marketing: Creating valuable and positive content regarding the crisis, such as testimonials from satisfied customers, case studies or articles that address the situation in a transparent way, can help improve public perception.
- SEO (Search Engine Optimisation): Using SEO techniques to displace negative content in search engines is essential.
I have very few visitors to my website
Your website is getting little traffic. Don’t panic, because it’s quite normal. It probably means that it is not being found easily by users looking for products or services related to your business.
The solution? Work on SEO and SEM.
- SEO (Search Engine Optimisation): Hire a full SEO service that carries out keyword research, on-page optimisation (titles, meta descriptions, content…), technical SEO (site speed, 404 error pages…) and off-page seo (getting mentioned on other websites, increasing your domain authority…).
- Web analytics: Use web analytics tools to identify issues on your site that could be affecting your search engine rankings and to monitor the impact of SEO optimisations.
- Paid Media: If you need immediate results, paid advertising can help speed up the process.
I Want to Launch a New Product: Generate Immediate Expectations and Sales
You’re launching a new product or service and you need to generate buzz, website traffic and sales quickly.
A launch strategy encompasses several strategies that must be perfectly coordinated, as it is a very important and delicate moment.
Some of the strategies that we recommend in this case are:
- Paid Media: Paid advertising campaigns on Google Ads, Facebook Ads, and other platforms can generate instant traffic. In addition, you can control the budget you want to invest.
- Email Marketing: If you already have a customer database, email marketing is a great way to inform them about the launch and offer exclusive promotions.
- Landing Page Optimisation: If it’s a big launch, you can choose to hire a web design team and, in collaboration with digital marketing services, create a landing page to give it more visibility and convert visitors into buyers.
I want to increase my sales
You receive traffic, but conversions (sales, registrations, etc.) are low. Users visit your site, but do not complete the desired action. The ideal for you will be:
- Web analytics: there are tools that allow you to see how your users usually browse your website. This way you can understand their behaviour and change the design of your website to offer them a better shopping experience.
- SEO: if you are not convinced by the previous option, with the help of a good SEO team you can identify some of the flaws in your website and optimise your existing content to attract potential customers.
Marketing automation: recover abandoned carts, send automated emails to users (who have previously registered) to encourage them to complete the purchase.
You may be feeling a bit overwhelmed, and we understand. Digital marketing is made up of many strategies designed to help you achieve different goals.
Which ones do I need to implement in my business, and are they all necessary? As an answer to your questions, we will tell you that you should study what your goals are and from there, define the needs of your business.
This way, you will be able to make informed decisions that maximise your return on investment and bring you closer to your business goals.
At Pukkas we have the team and the tools to help you improve your situation.
Together we can develop the right strategy for you.
