Google Analytics 4 Migration
GOOGLE ANALYTICS 4 IS HERE!
The fourth generation of Google Analytics is here, full of new features and updates that will change the paradigm of web analytics:
– Hits disappear to make way for events
– Improved search in properties and accounts
– New approach to data attribution
– Combination of APPs and Web Data Statistics
Need help implementing it?
Google Analytics 4 is here
Digital transformation has changed the rules of the game in many ways. This year 2023 will focus on one of the key pillars of web analytics: Google Analytics Universal is leaving to make way for Google Analytics 4.
In recent years it has been possible to measure the performance of web pages through conversions, behavior and user experience. This year, these metrics will take a back seat.
Due to the focus on privacy in recent years and changes in cookie policies, Google has decided to establish many more options in terms of data collection and user behavior analysis.
Measure your data across multiple platforms
Thanks to the integrations offered by GA4 with other platforms, you will be able to follow the same event and obtain more accurate results.
More segmentation
Your marketing campaigns will benefit from the creation of event-based segments.
More accurate inter-channel allocation
All clicks made by the user until the conversion is completed will be taken into account thanks to GA4 attribution.
More advanced analytics
With GA4 you will be able to access tools that will allow you to perform more advanced analytics reporting.
Integration with BigQuery
Large-scale analysis will be possible thanks to GA4’s integration with BigQuery.
Unlimited and unsampled data
You can collect unlimited data in real time without sampling, so you can ensure your decisions with reliable information.
Day by day we realize the importance, impact and evolution that this change is already causing for the online world.
In Pukkas we have scoured the Internet without regard, searching through countless websites and portals, training ourselves in this area to be able to implement the relevant changes for all our customers, both current and future ones.
