To be efficient in all senses, it is important to apply a series of actions that, in our opinion, are essential to design any product (a brand, a logo, a campaign, etc.) and that will totally condition the development of the project.
Tools
It is important to use the right tools for the presentation of a project and for the compatibility of the layout and programming once it is done. Figma, Sketch, Zepellin, Invision, Illustrator, Photoshop… depending on the project.
UX / Usability
The UX (user experience) is fundamental for a correct definition and structure of contents. We have to know how to interact with and without users in order to design, analyze and organize information correctly.
Multiplatform
Mobile and tablet views now exceed desktop views. We design from the beginning and simultaneously for different formats. The design must be flexible and adaptable for all types of screen resolutions and devices.
Less is more
The design must be designed to facilitate subsequent development: content adapted to the bootsrap grid, image optimization, appropriate libraries, plugins already compatible, CSS compatible, templates already tested…
Positioning
It is important to adapt the texts in the design of the pages, to combine and put the right words so that they are correctly detected by the search robots.
Trends
Digital design is advancing rapidly. We are up to date. It is important to be constantly updated in technology, software, templates, plugins, styles and concepts in design…
