Category Archives: Business

The new Advantage+ ads: the end of free stores on Instagram and Facebook?

It seems that the end of Meta, Instagram and Facebook stores is here. As of the last quarter of 2023, this service is no longer active in the European Economic Area, the United Kingdom or Switzerland. The in-store experience has changed and will focus more on driving product discovery through the new Advantage+ campaigns.

The U.S. giant already warned in its latest press release about the changes in how it has changed the configuration of its catalogs. Below is a list of functions that are no longer available.