Web content architecture consists of organizing, structuring, and hierarchizing information within a website or digital application. Its main goal is to ensure that users can easily find what they are looking for and that navigation is smooth and intuitive. In practice, web content architecture broadly consists of defining content blocks, hierarchizing information, designing navigation, thinking […]
Category Archives: Business
Business, Digital Marketing, eCommerce, News, web
The 4 key factors that are often overlooked when developing a digital project
06
Nov
Nov
In the process of developing a digital project, it is often a mistake to move directly into the content architecture and web design phase without having first clarified very important aspects to keep everything running smoothly. We are not talking about things like competitor analysis or the digital marketing plan, which also matter, but about […]
Business, Development and technology, Digital Marketing, eCommerce, eCommerce, News, web
How to Have Your Content Visible in the Age of Google AI Overview
07
Apr
Apr
Artificial Intelligence is advancing rapidly, and its impact on the digital marketing sector is enormous: content creation with AI tools, audience hyper-segmentation thanks to advanced algorithms, trend prediction through predictive AI platforms… But AI is also presenting some challenges, including the one we address in this article: SEO positioning in the era of generative AI. […]
Business, Development and technology, Digital Marketing, eCommerce, eCommerce, News, web
Everything you need to know about the 4 key KPIs in digital marketing to improve your online impact.
31
Mar
Mar
When it comes to digital marketing, it’s best to leave intuition and assumptions aside and be guided by real data. Although it’s not an exact science, making decisions based on key metrics greatly increases the chances of success for an online business. There are many KPIs (key performance indicators) in digital marketing, metrics that measure […]
Business, Development and technology, Digital Marketing, eCommerce, News, web
Why is your website losing customers? 5 common failures in web design (UX)
21
Feb
Feb
Based on our experience helping many brands improve their UX design, in this article, we have compiled the most common mistakes we often see in this area. Our goal is to give you the keys to improve each of them and achieve a website design that increases your page’s stay rates and generates more conversions.
Business, Development and technology, Digital Marketing, eCommerce, eCommerce, News, web
Success Case: Ecommerce Breaks Barriers and Boosts Sales by 400% with Pukkas
14
Feb
Feb
Marine Business is a prime example of how a business with a strong offline presence can successfully digitize and enhance its sales not only nationally, but also internationally in a sustained manner. That’s why we want to share with you this success case of one of our clients.
Business, Development and technology, Digital Marketing, web
How to Rank on Google: SEO Strategies to Improve Your Visibility
09
Oct
Oct
Discover how to improve your ranking on Google and avoid errors that limit organic traffic.
Business, Digital Marketing, News
How to Leverage Google Merchant Center Reviews to Boost Your Online Business
05
Sep
Sep
In the world of e-commerce, where competition is fierce, standing out is not just an advantage, it’s a necessity. Businesses are constantly looking for new ways to attract customers and build trust, and one of the most effective tools to achieve this is the use of Google Customer Reviews. This program offers a unique opportunity to collect customer opinions and showcase your brand’s reputation on Google, the world’s most widely used search engine.
29
Aug
Aug
Digital marketing is an essential part of your business strategy. We are in an era in which online channels have a lot of authority and are essential to grow and stand out from the competition. That is why, in this article, we want you to know the main strategies that you should take into account in your business based on your objectives, budget and specific needs.
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