Artificial Intelligence is advancing rapidly, and its impact on the digital marketing sector is enormous: content creation with AI tools, audience hyper-segmentation thanks to advanced algorithms, trend prediction through predictive AI platforms… But AI is also presenting some challenges, including the one we address in this article: SEO positioning in the era of generative AI. […]
Category Archives: eCommerce
Business, Development and technology, Digital Marketing, eCommerce, eCommerce, News, web
Everything you need to know about the 4 key KPIs in digital marketing to improve your online impact.
31
Mar
Mar
When it comes to digital marketing, it’s best to leave intuition and assumptions aside and be guided by real data. Although it’s not an exact science, making decisions based on key metrics greatly increases the chances of success for an online business. There are many KPIs (key performance indicators) in digital marketing, metrics that measure […]
Business, Development and technology, Digital Marketing, eCommerce, eCommerce, News, web
Success Case: Ecommerce Breaks Barriers and Boosts Sales by 400% with Pukkas
14
Feb
Feb
Marine Business is a prime example of how a business with a strong offline presence can successfully digitize and enhance its sales not only nationally, but also internationally in a sustained manner. That’s why we want to share with you this success case of one of our clients.
Business, Development and technology, Digital Marketing, eCommerce, News
Digital Marketing Trends for 2024
30
Nov
Nov
In the dynamic digital marketing landscape of 2024, digital marketing strategies are constantly evolving to adapt to changing consumer demands and emerging technologies.
Therefore, in this article we will introduce you to the main trends that are coming for this coming year 2024.
Business, Development and technology, Digital Marketing, eCommerce, News
Global passport: real-time translation
23
Oct
Oct
Imagine a business world where everyone speaks different languages, yet everyone understands each other perfectly. Welcome to the real-time translation revolution, your passport to a new level of effective global communication. In an increasingly interconnected world, effective communication is essential for business success. However, language barriers often hinder smooth and meaningful conversations.
Business, Development and technology, Digital Marketing, eCommerce
Dominate Black Friday 2023: strategies to optimize your e-commerce
19
Oct
Oct
Black Friday 2023 is coming up, and it’s time to get ready for the biggest shopping event of the year. This global event is a great opportunity for ecommerce companies to focus their strategy and focus on the customer. The point is that brands must adapt quickly to the demands of discerning consumers.
In this article, we’ll introduce you to some strategies you can follow to dominate Black Friday and make the most of this shopping season. Set yourself up for success with our ultimate checklist.
The U.S. giant already warned in its latest press release about the changes in how it has changed the configuration of its catalogs. Below is a list of functions that are no longer available.
27
May
May
If you think about the passwords you use, do you think they are easy to hack? If we carry out this reflection, we will realize that, both personally and professionally, many of us do not use sufficiently secure passwords.
