Effective advertising is a key investment for any company seeking to increase its visibility and attract new customers. However, the fundamental question facing many entrepreneurs is: how much can the services of online advertising?

In this article, we will explore the factors that influence the cost of advertising, highlighting the rise of the CPC and providing practical strategies to reduce these costs without compromising campaign effectiveness.

Why is the CPC increasing?

In the fast-paced universe of online advertising, where digital strategies are evolving at an impressive pace, CPC has become a key metric that captures the attention of advertisers and entrepreneurs alike. However, in recent times, the increase in the CPC has raised questions and raised reflections. These are the reasons why it has increased:

  • Intensified Competition

With more companies adopting online advertising strategies, everyone wants to bid for the same vertical. This causes an extraordinary rise in the CPC by Google and Meta.

  • Changes in Algorithms

Algorithm updates of advertising platforms, such as Google Ads and Facebook Ads can alter competitive dynamics and affect costs per click.

  • Increased Demand for Digital Advertising

The continued growth of digital advertising has generated increased demand, driving prices up.

How to improve CPC on Google

In this case, the objective is to create a good corporate imageRead more about it in our article How to improve your corporate image? , y positioning in an organic way so that your target audience can reach you.

It is important to have a blogThe articles can be positioned by the keyword you are interested in. By solving the user’s concern you will gain their trust and make them consider hiring your services/products.

However, it is not enough to work on keywords and make ads. You should be aware of optimizing your audiences, demographics, locations and the segmentation of the devices used by users, in Pukkas are experts in search engine marketing (SEM ).

With regard to the hearingsIt does not work if you continue to bet on audiences that give higher conversions, but also have a higher cost. You should look for those that have given something of conversions and their cost is relatively low.

Within the demographic groupsIf there is an age group to focus on, you should check if there is an age group to focus on. So, you will have to reduce the bidding on those where you are investing, but you are not getting conversions or these are very low. Regarding the locationsIf you are in the same location, you will have to do the same, observing where the bidding can go up or down.

Lastly, in general terms, the cost for the devices is devices mobile devices is higher than that of computers, so it will be better to increase the bidding on the latter.

Other Factors Influencing Online Advertising Costs

Before addressing CPC growth, it’s vital to understand the factors that contribute to the total cost of the online advertising. Industry competition, ad relevance, content quality and audience targeting are crucial elements that directly impact costs.

Type of Advertising

The cost of advertising varies according to the media and format you choose. Online advertising, like the social media advertisements o Google Ads can offer flexible budget options, while television, radio or billboard advertising can be more costly. Evaluate the available options and select the one that best suits your objectives and budget.


Each advertising platform has its own pricing models. Some of them operate with a system of cost per click (CPC), where you pay for each click on your ad, while others use the cost per thousand cost per thousand impressions (CPM), which implies payment per thousand views. Understanding these models will help you calculate the costs associated with each platform.

Audience Segmentation

Audience segmentation can significantly influence digital marketing costs. Targeting a specific audience can increase the effectiveness of your ads, but it can also result in higher costs. Carefully evaluate the demographics, interests, and behaviors of your target audience to optimize your advertising spend.

Campaign Duration and Frequency

Long-term campaigns may require a sustained investment, while shorter campaigns may be more affordable but must be managed effectively to achieve good results.

Increasing the CPC in online advertising can present challenges, but with an informed strategy, it is possible to reduce these costs without sacrificing the quality and effectiveness of your campaigns. The constant optimizationconstant optimization, content relevance and adaptation to market trends are essential to maintain the balance between visibility and profitability in the ever-changing world of digital marketing.

Do you want to get the most out of your online advertising?

Do not hesitate to contact us, Pukkas offers a wide range of digital marketing services tailored to your business.