Tag Archives: Digital marketing

Business, Development and technology, Digital Marketing, eCommerce

Dominate Black Friday 2023: strategies to optimize your e-commerce

Posted on by Pukkas
19
Oct

Black Friday 2023 is coming up, and it’s time to get ready for the biggest shopping event of the year. This global event is a great opportunity for ecommerce companies to focus their strategy and focus on the customer. The point is that brands must adapt quickly to the demands of discerning consumers.

In this article, we’ll introduce you to some strategies you can follow to dominate Black Friday and make the most of this shopping season. Set yourself up for success with our ultimate checklist.
The U.S. giant already warned in its latest press release about the changes in how it has changed the configuration of its catalogs. Below is a list of functions that are no longer available.

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Amazon, Business, Development and technology, Digital Marketing, News, Trends

Amazon Prime Day is Coming: Take the Opportunity to Boost Your Sales

Posted on by Pukkas
06
Oct

Amazon’s Prime Day, a day of exclusive offers for its Prime members, has achieved in its previous editions to record higher sales than such important dates as Black Friday or Cyber Monday. If you are a seller on this platform, you cannot miss the opportunity that this event represents.
The U.S. giant already warned in its latest press release about the changes in how it has changed the configuration of its catalogs. Below is a list of functions that are no longer available.

Continue reading →
Business, Development and technology, Digital Marketing, News, Trends

The new Advantage+ ads: the end of free stores on Instagram and Facebook?

Posted on by Pukkas
14
Sep

It seems that the end of Meta, Instagram and Facebook stores is here. As of the last quarter of 2023, this service is no longer active in the European Economic Area, the United Kingdom or Switzerland. The in-store experience has changed and will focus more on driving product discovery through the new Advantage+ campaigns.

The U.S. giant already warned in its latest press release about the changes in how it has changed the configuration of its catalogs. Below is a list of functions that are no longer available.

Continue reading →
Development and technology, Digital Marketing, News, Trends

Artificial Intelligence: an ally for your customer service

Posted on by Pukkas
30
Aug

More and more companies are implementing this technology and have turned it into their ally, because it allows them to offer a better service to their current and potential customers. Here we explain why artificial intelligence can be of great help to your business and how you can make the most of its potential.

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Digital Marketing, Trends, Web analytics

The new Google Analytics 4 is here!

Posted on by Pukkas
27
Feb

Many of you reading this article are probably familiar with the term “Boomer”. But for those of you who aren’t, this word was popularized by a Tik Tok meme (OK Boomer) and refers to people born during the baby boom, between 1946 and 1970, although young people use it interchangeably to refer to anyone who is “out of date”, to mark generational distance. The new generations, i.e. your children, must be using this term, referring to you and your entire generation critically or in retaliation against your ideals, which in their view are obsolete and represent everything that needs to be changed.

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